Despite its success in the US automotive market, Toyota faces a disappointing sales performance for one of its most anticipated models. While the Ford Mustang has seen a surge in sales, Toyota’s GR86 and GR Supra have struggled to compete.
The GR86, produced jointly with Subaru, has sold reasonably well, but the GR Supra, a flagship sports car, has underperformed significantly. To address this, some digital designers have proposed a TRD tuned version, offering enhanced performance and off road capabilities.
This move could potentially revitalize the model’s popularity and align it better with Toyota’s racing heritage. By leveraging TRD’s expertise in performance tuning and off-road engineering, Toyota could create a more compelling and distinctive offering, attracting a wider range of customers.
A TRD-tuned GR Supra could feature upgraded suspension components, a more powerful engine, and aggressive styling cues. These enhancements would improve the car’s performance on the road and give it a more assertive and sporty appearance. Additionally, the TRD badge would add a premium element to the model, appealing to customers who value performance and exclusivity.
The idea of a TRD-branded sports car positioned above the GR Supra is tantalizing. The CGI artist’s rendition, with its sleek lines and grand tourer aesthetic, is certainly convincing. However, I believe that Toyota will continue to support the GR Supra for a few more generations.
Given its success in the sports car market and the brand’s commitment to performance vehicles, it seems likely that it’ll maintain this model. Ultimately, it’s a matter of whether Toyota sees the market potential and wants to invest in developing a new sports car model.
