Earlier this year, it was reported that Stellantis CEO Carlos Tavares was open to cutting brands struggling to achieve profitability and maintain sales.
While successful marques like Jeep and Ram are secure, buoyed by popular models such as the Wrangler and 1500 pickup, several other brands under the Stellantis umbrella, including Alfa Romeo, have faced challenges.
Now, Alfa Romeo has announced a significant streamlining of its lineup in the U.S., with its three core models—the Giulia sedan, Stelvio SUV, and hybrid Tonale crossover—being reduced to just a single trim level each for the 2025 model year.
In 2024, each of these models was offered in four trims. The Giulia and Stelvio were available in the Sprint, Ti, Veloce, and Competizione versions, while the Tonale had the Speciale trim instead of the Competizione.
But for 2025, Alfa Romeo will simplify its offerings, reducing each model to a single, yet-to-be-named variant.
Apart from this significant reduction in trims, Alfa Romeo’s lineup remains mostly unchanged. Both the Giulia and Stelvio will be available in a new Verde Fangio Metallic paint color, and all three models—the Giulia, Stelvio, and Tonale—will also feature a limited-edition Tributo Italiano model.
This special edition offers several distinct features: the Giulia and Stelvio come with a rear diffuser, red brake calipers, darkened exterior accents, and larger wheels—19 inches for the Giulia and 21 inches for the Stelvio.
The Tonale Tributo Italiano stands out with 20-inch wheels, red Brembo brakes, a body-colored body kit, dual chrome exhaust tips, aluminum doorsills, and a black-painted roof.
Inside, the Tributo Italiano models receive an upgraded Harman Kardon sound system and extensive leather upholstery.
The headrests are stitched with the Alfa Romeo logo and an Italian tri-color flag. Additional features in the Giulia Tributo Italiano include aluminum shift paddles, an active suspension system, and a limited-slip differential.
Despite these efforts to attract buyers, Alfa Romeo continues to struggle in the U.S. market. Since its return in 2017, the brand has faced a tough road, and its sales remain weak.
Even with the introduction of the more affordable Tonale in the 2024 lineup, sales only increased by 2 percent in the first half of the year, totaling just 4,777 units.
The Tonale accounted for 1,615 of those sales, while the Stelvio remained the brand’s top seller with 1,866 units sold by the end of June—a 32 percent drop compared to 2023. The Giulia, meanwhile, sold just 1,296 units, reflecting a 29 percent decrease from last year.
Alfa Romeo is expected to transition the Giulia and Stelvio to electric vehicles in the coming years, though details remain scarce.
The EV versions of these models are likely to be built on the STLA Large platform, which also supports the 2025 Dodge Charger. Like the Charger, the new Giulia and Stelvio may be offered with both electric and internal combustion engine options.
