The video game industry has reached new heights, with even traditional carmakers like Mercedes-Benz recognizing its significance. This year, the German automaker is once again involved with the League of Legends World Championship, providing a special vehicle to carry the coveted trophy. This partnership marks a significant shift for Mercedes, which has historically been associated with traditional sports like football.
However, the company’s involvement in the gaming world reflects the growing popularity and influence of esports, demonstrating the potential for reaching a vast and engaged audience. The decision to partner with League of Legends is a strategic move for Mercedes-Benz. The game boasts a massive player base, with millions of active users worldwide.
By associating itself with such a popular title, Mercedes can tap into a new demographic of potential customers who are passionate about gaming and esports. Additionally, the company can benefit from the increased visibility and brand exposure that comes with being involved in a high-profile event like the World Championship.
The choice of the electric G-Class as the trophy carrier further reinforces Mercedes-Benz’s commitment to sustainability and innovation. As the world transitions towards electric vehicles, the G-Class showcases the company’s ability to blend tradition with cutting-edge technology. By featuring the vehicle in a prominent role at the World Championship, Mercedes can highlight its commitment to environmental responsibility and attract a more eco-conscious audience.
The partnership between Mercedes-Benz and League of Legends is a testament to the growing influence of esports in the global world. By embracing this new frontier, the German automaker is positioning itself as a forward thinking brand that understands the evolving needs and preferences of modern consumers. Mercedes-Benz has revealed a customized G-Class to transport the Summoner’s Cup, the coveted trophy of the League of Legends World Championships.
This exclusive vehicle, a product of the carmaker’s Manufaktur division, showcases a blend of luxury and performance. The G-Class features unique colors, accents, and a prominent Worlds logo stitched on the headrests. To ensure the safe transportation of the prestigious trophy, the rear of the vehicle has been modified to accommodate its dimensions and weight.
The 2024 World Championships kicked off in Berlin on September 25th, with the final set for November 2nd in London. South Korean team T1, led by the legendary Faker, a member of LoL’s Hall of Legends, is a four time champion and is sponsored by Mercedes-Benz. Their dominance in the competitive scene has solidified their status as one of the most formidable teams in the game.
In addition to providing transportation for the Summoner’s Cup, Mercedes-Benz is also creating exclusive championship rings for the winning team. These rings, designed in collaboration with Riot Games, will serve as a tangible reminder of their victory and a symbol of their achievement.
The carmaker’s commitment to the League of Legends community extends beyond the World Championships, as they continue to support the growth and development of the esports scene.
