Mazda has been experiencing a surge in popularity in the US market, with August sales up by a significant 36.7% compared to the previous year. This impressive growth has continued throughout 2023, with year to date sales reaching 283,611 vehicles.
The brand’s success can be attributed to the strong performance of its crossover SUV lineup, particularly the CX-30, CX-50, CX-70, and CX-90. While the iconic CX-5 saw a slight decline in sales, the larger models like the CX-90 have been particularly successful.
The CX-90, built on the new Large Product Group architecture, has experienced a remarkable 173% increase in sales compared to last year. The SUV’s spacious interior, advanced features, and powerful engine options have resonated with American consumers.
As Mazda looks to maintain its upward trajectory, it may be worth considering a return to the pickup truck market in North America. Digital car content creators have already begun speculating about a potential successor to the popular Mazda B series pickup.
A larger model positioned above the current Isuzu based Mazda BT-50 could be a compelling addition to Mazda’s lineup and tap into the growing demand for midsize pickup trucks in the US.
A hypothetical Mazda pickup truck has been making waves in the automotive enthusiast community. The AutoYa Interior channel on YouTube has presented a CGI-based concept, dubbed the ‘BT-100,’ that envisions a potential return of Mazda to the US pickup truck market.
Utilizing the underpinnings of the CX-70 and CX-90, including the powerful 340 hp e Skyactiv G mild hybrid powertrain, the ‘BT-100’ aims to offer a compelling alternative to existing options.
The question remains: Could Mazda successfully re-enter the US pickup truck segment with a vehicle like the ‘BT-100’? If the concept were to materialize, should it compete in the mid size market alongside the Toyota Tacoma or target the full-size light duty segment, now that Nissan is exiting with the Titan series?
