Despite its reputation for luxury and performance, BMW has found itself at the bottom of the sales charts for 2024. A combination of high prices and questionable design choices has contributed to the decline in demand for several of its models.
While the Ford F-Series, Chevrolet Silverado, and Toyota RAV4 continue to dominate the market, BMW’s lineup has struggled to compete. Among the worst selling models are the hydrogen-powered Hyundai Nexo and Toyota Mirai, followed by the Fiat 500 and premium vehicles like the Audi A7 and A8.
BMW itself has also seen disappointing sales for the Z4 roadster and the XM, as well as the MINI Cooper 4-Door. The XM, in particular, has been criticized for its unattractive design. However, BMW’s electric vehicles, such as the iX, i7, i5, and i4, have been more successful in the US market.
BMW’s controversial styling choices have led to a unified design language, called the “Neue Klasse.” This new aesthetic, inspired by iconic 1960s and 1970s models, is set to be as polarizing as its predecessors. BMW is not afraid to take risks with its design, even if it means alienating fans. From the upcoming i3 to the X5, all models will feature the Neue Klasse design.
The shots of the next-gen X5 have already revealed its Neue Klasse inspired look. The vehicle’s aggressive lines and bold proportions are a clear departure from the more conservative styling of previous generations. The front end features a large grille that dominates the fascia, flanked by sharp headlights.
The side profile is characterized by a strong character line that runs from the front fender to the rear taillight. The rear end is equally striking, with a pronounced spoiler and large taillights. Additionally, the 25 year old X5 is getting a major update for 2026 or 2027. The new model will be available with a variety of powertrains, including internal combustion, hybrid, and electric options.
The rumored design is believed to be based on the Neue Klasse X concept, which was revealed at the 2023 Munich Motor Show. The concept car features a futuristic design with sleek lines and innovative features.
It is unclear how closely the production model will resemble the concept, but it is expected to share many of its key design elements. The Neue Klasse design language represents a bold new direction for BMW.
The company is clearly aiming to make a statement with its vehicles, and the results are sure to be divisive. Whether or not the public will embrace the new look remains to be seen, but there is no doubt that BMW is committed to pushing the boundaries of automotive design.
