In the late 1960s, Ford was at the forefront of the muscle car craze, offering a dizzying array of high performance Mustang variants. From the iconic Shelby models to the in-house developed Mach 1, the Blue Oval had something to tempt every enthusiast.
However, Ford’s desire for greater control over its performance offerings led to a shift in strategy. The company began focusing on regional, limited edition models like the Twister Special, a Kansas-exclusive Mach 1 that was produced in a mere 96 units.
This move marked a departure from the broader appeal of earlier Mustang variants. While the Shelby Mustangs had been widely available, the Twister Special was a more exclusive offering, designed to appeal to a specific regional market.
By limiting production and emphasizing the car’s unique characteristics, Ford sought to create a sense of exclusivity and desirability. This strategy allowed the company to command a premium price for the Twister Special, maximizing profits while maintaining a strong connection with its core customer base.
The Twister Special was not only a financial success but also a marketing triumph. Its limited availability and distinctive appearance generated significant buzz among Mustang enthusiasts. The car’s association with the state of Kansas helped to strengthen Ford’s brand presence in the region, while its unique features set it apart from other Mustang models. The Twister Special’s legacy continues to this day, as it remains one of the most sought-after and valuable Mustang variants.
The 1970 Mustang Mach 1 Twister Special is a rare and highly sought after collector’s car. Only 96 of these vehicles were ever produced, and they were divided equally into four sub-models based on engine and transmission options.
This particular car is a 428 Super Cobra Jet Drag Pack automatic, making it one of the rarest and most desirable Twister Specials available. The car was originally assembled on October 20, 1969, and has since traveled 64,000 miles (103,000 kilometers).
It is in excellent condition and still features its original 428 Super Cobra Jet V8 engine, C6 Cruise O Matic SelectShift transmission, and factory sheet metal. The car is being auctioned in December and is expected to fetch a high price due to its rarity and desirability.
