In a dramatic about face to combat dwindling sales, Ford overhauled the 1969 Mustang into a muscle car extravaganza. Sales had plummeted from nearly 472,000 units in 1967 to a meager 317,000 in 1968. To reignite consumer passion, Ford ditched its previous strategy and embraced the booming high performance market.
The 1969 Mustang shed its broader offerings for a lineup focused on pure power. While the legendary GT and Shelby lines continued, they were joined by a trio of exciting newcomers: the Boss variants in 302 and 429 cubic inch displacements, and the all-new Mach 1.
Standing out among even the legendary 1969 Mustangs is this Champagne Gold Mach 1. This particular car boasts the desirable Super Cobra Jet upgrade, making it part of an exclusive group.
Marti Auto Works data suggests only 3,388 Mach 1 SportsRoof models received this powerhouse engine, and the 428 Cobra Jet Registry narrows it down even further to just 769 R-Code cars with automatic transmissions.
Following a meticulous rotisserie restoration, the Mustang presents beautifully. The rare Champagne Gold paint gleams like new, and the spotless interior stays true to the original design with the exception of a retro styled digital radio.
The engine bay is equally impressive, faithfully replicating the factory setup with the correct heads, intake, and Cobra Jet components. This exclusivity comes at a price. While not quite numbers-matching, the engine boasts a date correct block, considered the next best thing.
This detail is important to consider given the car’s six-figure price tag. Volo Cars has it listed for $108,998, positioned well below the $150,000 these cars can command at auction.
