Mercedes-AMG, long associated with powerful V-8 and V-12 engines, is shifting its focus towards electric performance. The first major sign of this transformation came with the latest Mercedes-AMG C63 sports sedan, which abandoned its traditional 4.0-liter V-8 in favor of a hybrid system combining an electric motor with a 2.0-liter inline-four engine. This was followed by Mercedes’ announcement that AMG is developing its own dedicated electric car, previewed by the Vision AMG concept and spy photos. These moves signal a significant shift from the brand’s historic engine configurations towards more environmentally conscious and future-forward electric vehicles.
The next step in AMG’s evolution is the development of its first-ever dedicated electric SUV. The new AMG SUV will be built on the upcoming AMG.EA platform, designed specifically for high-performance electric vehicles. This platform will also be used for an electric AMG performance sedan, which was recently spotted testing in Sweden. Although details about the new SUV are limited, a teaser image reveals a sleek, aerodynamic design with a low roofline and distinct fenders, suggesting a focus on on-road performance rather than off-road ruggedness. AMG has described the vehicle as a “high-performance off-roader,” but it’s likely to lean more towards sporty on-road capabilities.
The upcoming electric AMG SUV, still unnamed, is being referred to as the “Born in Affalterbach” SUV, nodding to AMG’s headquarters in Affalterbach, Germany. The vehicle will be the sixth model developed entirely by AMG, following the AMG performance sedan, the AMG GT, the latest SL, and the iconic SLS AMG. This SUV is expected to continue AMG’s legacy of emotional and high-performance driving experiences, with the company emphasizing that it will be “AMG First, EV Second.” This highlights AMG’s commitment to maintaining the performance and driving dynamics the brand is known for while transitioning to electric technology.
Mercedes has stated that development prototypes of the AMG SUV will undergo test drives beginning this winter, with production slated to begin by 2027. While much of the vehicle’s technical specifications remain undisclosed, the excitement surrounding the SUV’s development reflects AMG’s ambition to redefine the electric performance vehicle segment. The shift towards electric powertrains will mark a major change in AMG’s identity, transitioning from its internal combustion engine heritage to a more sustainable and future-oriented performance ethos.
As Mercedes-AMG continues to evolve, it aims to balance innovation with its performance-driven roots. The development of this electric SUV and other future AMG models highlights the brand’s commitment to electrification while preserving its high-performance legacy. The upcoming SUV will serve as a milestone in AMG’s transformation, marking the beginning of a new chapter that blends cutting-edge electric technology with the thrilling driving experience AMG enthusiasts expect.
