OSLO – Opera (NASDAQ:) Limited [NASDAQ: OPRA], the Norwegian browser developer, has announced a collaboration with Spotify (NYSE:), the leading audio streaming service, to integrate music and podcast streaming directly into the Opera One browser. This partnership introduces Spotify as the default service in Opera’s Music Player, aiming to streamline the audio experience for users navigating the web.
The newly upgraded Opera One browser, which was released last month, features the Music Player in its sidebar, allowing users to control their Spotify playlists without disrupting their browsing activities. The player can be detached and moved around the screen, offering flexibility and convenience, especially during work calls, as it automatically pauses and resumes playback.
Opera’s decision to partner with Spotify is backed by a survey indicating that a majority of users prefer to have music accessible while working on their computers, with 66% streaming music on their phones even when at a desktop. The integration seeks to address the distraction of switching between tasks and apps to control music.
In addition to the integration, Opera is offering users in selected countries the opportunity to try Spotify Premium for free for a limited period, providing ad-free listening, offline playback, and higher quality audio. The promotion, currently available through the Opera One browser, is set to expand to Opera for Android in early 2025.
The partnership and offer are available to users in countries such as Argentina, Brazil, France, Germany, India, Indonesia, Italy, Malaysia, the Philippines, Poland, Spain, Thailand, Turkey, the United Kingdom (TADAWUL:), the United States of America, and Vietnam.
Opera, known for its commitment to a user-centric and innovative browsing experience, continues to enhance its products with features like improved tab management and AI innovations. The company encourages music enthusiasts to experience the enhanced capabilities of Opera One.
Spotify, since its launch in 2008, has been at the forefront of audio streaming innovation, expanding into podcasts and audiobooks. It boasts over 640 million users and 252 million subscribers across more than 180 markets.
This strategic move by Opera aims to solidify its position in the competitive browser market by integrating popular streaming services to enhance user experience. The information for this article is based on a press release statement.
In other recent news, Opera GX, the gaming-focused browser developed by Opera, has entered into a multi-year partnership with Riot Games, making it the Preferred Browser Partner for the League of Legends Esports Global Events. This collaboration will begin with the 2024 League of Legends World Championship, providing Opera GX users with unique features and exclusive content. The partnership will introduce a Co-Streamer Hub, providing a centralized platform for viewers, and a “Riot Corner”, an interactive directory for tournament matches.
Opera GX will also offer digital drops exclusive to its users, available for free to those who download the browser and claim them on the lolesports.com landing page. The partnership with Riot Games, the developer and publisher of League of Legends, aims to engage with the game’s fanbase by leveraging Opera GX’s unique features tailored to gamers. These features include CPU, RAM, and Network Bandwidth (NASDAQ:) limiters, a Hot Tabs Killer to close resource-intensive tabs, and GX Cleaner to eliminate unwanted files.
This partnership, as reported in a recent press release, seeks to provide League of Legends fans with an immersive viewing experience during one of the most anticipated esports events of the year.
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