Global success and market expansion
In 2024, Rolls-Royce introduced four new models, including the Cullinan Series II and Ghost Series II, alongside their Black Badge variants. These models contributed to global sales of 5,712 vehicles, the third-highest total in the marque’s history.
North America remained the largest sales region, while Europe, the Middle East and Asia Pacific achieved record sales. Demand for bespoke features grew significantly among younger Chinese clients, reflecting Rolls-Royce’s evolving customer base.
Smaller markets, such as Malaysia and the Netherlands, also contributed to growth. Established markets, including the UAE, Germany and Japan, showcased some of the year’s most ambitious bespoke commissions.
Chris concludes: “2024’s record bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks.”
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