LAS VEGAS – Niu Technologies (NASDAQ:), a prominent player in the Automobiles industry with annual revenues of $420 million, is entering the powersports market, unveiling its latest innovations at the upcoming AIMExpo 2025. According to InvestingPro analysis, the company appears undervalued at its current market capitalization of $145 million, suggesting potential opportunity in this expansion move. The event, scheduled for February 5-7, is the largest of its kind in North America and will serve as a stage for NIU to present its new line of powersports vehicles to industry professionals.
The company, known for its electric two-wheeled vehicles and maintaining a healthy balance sheet with more cash than debt, will provide attendees with an exclusive look at early-stage prototypes and offer test rides of the XQi3 electric dirt bike. This flagship powersports model, already on the market, caters to both on-road and off-road enthusiasts, showcasing NIU’s commitment to versatile and sustainable mobility solutions. InvestingPro subscribers can access 8 additional key insights about NIU’s financial health and market position.
Ben McGill, Head of North America Operations at NIU, emphasized the company’s goal for the expo, stating, “Our presence at AIMExpo is about more than introducing NIU to a new audience. It’s an opportunity to demonstrate our credibility as a trusted global brand, delivering high-quality solutions that dealers and riders alike can rely on for years.”
NIU’s expansion reflects its mission to address market gaps with modern, performance-enhanced, and technologically advanced vehicles. The XQi3 embodies the company’s vision to adapt mobility for various environments.
The company invites expo attendees to booth #9109 in the South Hall of the Las Vegas Convention Center to experience the prototypes and test ride select legacy models at the demo station in the Bronze Lot. NIU has sold over 4.6 million electric vehicles since its first scooter in 2015 and aims to continue shaping the future of transportation, maintaining steady revenue growth of 5.83% over the last twelve months. Discover NIU’s complete financial story and growth potential with a comprehensive Pro Research Report, available exclusively on InvestingPro.
Registration for AIMExpo is open, with discounted accommodation rates available through Connections Housing at select Las Vegas hotels.
This article is based on a press release statement from NIU Technologies.
In other recent news, Niu Technologies reported a robust Q3 2024 sales growth, with a 17.5% increase in sales volume, amounting to 312,000 units, and a 10.5% rise in revenue, reaching RMB 1.02 billion. The company experienced significant growth in overseas sales, which surged by 50%. However, new battery safety standards posed challenges, leading to a decrease in average selling prices and a decline in gross margin to 13.8%.
Niu Technologies also announced plans for expansion, intending to double its European dealer network and shift production to Southeast Asia in response to U.S. tariffs. These changes are anticipated to drive further growth in 2025. For Q4, Niu expects revenues between RMB 622 million and RMB 718 million, marking a 30% to 50% year-over-year increase. The company also aims to recover gross margin in Q4 2023 through cost-saving initiatives and an improved product mix.
In addition to these recent developments, Niu launched new models targeting various consumer segments and expanded its overseas market through partnerships with major retailers. Despite facing challenges from new battery safety standards and a decrease in ASP, Niu Technologies remains optimistic about its growth, estimating a 50% to 60% increase in kick scooter sales volume for the next year.
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