Tencent, one of China’s largest technology companies, has made a significant move towards sustainability by forming a partnership with GenZero, a Temasek-owned investment platform. This partnership focuses on buying carbon credits and is part of Tencent’s plan to reach its environmental and climate goals.
Tencent is securing carbon credits to show its commitment to cutting its carbon footprint. This also helps the global fight against climate change.
The Key Elements of the Partnership
The partnership between Tencent and GenZero is formalized under a Memorandum of Understanding (MoU). Through this agreement, Tencent has the option to purchase 1 million carbon credits from GenZero. It will use these credits to offset residual emissions—the hard-to-abate emissions from both its operations and supply chain.
Credits should come from projects that lower greenhouse gas emissions or capture carbon in the air. Tencent’s involvement shows that big companies are increasingly investing in environmental sustainability. The specific volume of carbon credits and financial details are not disclosed.
GenZero plays a key role in the carbon market. It helps keep carbon credit transactions honest and clear. Their portfolio typically includes projects in reforestation, afforestation, biochar, and carbon capture technologies.
This partnership seeks to boost the carbon credit market’s credibility. It does this by backing projects that are effective and verifiable.
Growing Demand for Carbon Credits
The global carbon credit market is growing quickly. This growth is due to stronger regulations and more businesses committing to sustainability. With the world under pressure to reduce greenhouse gas emissions, carbon credits are now a valuable tool for companies to help offset their environmental impact.
Businesses can buy carbon credits to help projects that cut emissions or capture carbon. These projects include reforestation and renewable energy initiatives.
The carbon credit market is set to grow a lot in the next decade. Some projections say it could reach over $250 billion by 2050. This surge comes from stricter climate rules and rising demand. Companies want to meet their climate goals, and carbon credits are one option to consider.


Tencent’s Roadmap to Carbon Neutrality by 2030
In February 2022, Tencent shared its plan for carbon neutrality by 2030 as shown below. They also pledged to use 100% green electricity. The company’s targets—validated by the Science Based Targets initiative (SBTi)—align with the 1.5°C global warming goal.


To meet this goal, the company is focusing on three key strategies:
In 2023, Tencent reported total greenhouse gas (GHG) emissions of 5,793,823.7 tCO2e, with the following breakdown:
- Scope 1 (direct emissions) accounted for 4.75% of the total,
- Scope 2 (emissions from purchased energy) made up 44.21%, and
- Scope 3 (supply chain and other indirect emissions) represented 51.04%.
Tencent’s strategy prioritizes direct emissions reduction while minimizing reliance on carbon offsets. The tech company is boosting resource efficiency. They are reducing energy use per output unit. They do this by using high-performance servers, advanced cooling systems, and better server use.
Moreover, Tencent used artificial intelligence (AI) to run data center operations. This cut electricity use by about 5,000 MWh. It also helped avoid 2,851.5 tonnes of carbon emissions in 2023.
A major part of the plan involves expanding renewable energy use. Tencent actively participates in China’s green power trading market and has steadily increased green electricity consumption.
In 2023, it purchased 604,277.1 MWh of green power—up 79.6% from 2022—avoiding 344,619.2 tonnes of carbon emissions. It also increased rooftop solar installations at its data centers. By the end of 2023, total capacity reached 52.2 MW, a 166.3% rise from the previous year.
The share of renewable electricity in Tencent’s total energy mix rose from 7.2% in 2022 to 12.4% in 2023. For hard-to-abate supply chain emissions—such as from equipment procurement and building materials—Tencent plans to use carbon credits to meet its 2030 carbon neutrality goal. Accelerated action is also underway to reduce emissions from AI-driven cloud computing services.
The Future of Carbon Credits and Climate Finance
Tencent’s partnership with GenZero shows a growing trend. Companies across different sectors now see carbon credits as key to their environmental plans. As demand for carbon credits grows, the need for clear markets also increases. Companies want to invest in projects that reduce emissions.
GenZero knows carbon markets well. This will help Tencent and other companies make sure their investments lead to real, measurable environmental benefits.
The global carbon market is changing. Digital platforms and new monitoring technologies help companies access carbon credits more easily. These advances should lower transaction costs. They will also boost the efficiency of carbon credit trading, which will help the market grow.
For companies like Tencent, these platforms offer new chances to invest in emission reduction projects and help them meet their sustainability goals.
Tencent’s partnership with GenZero is an important step in the company’s ongoing efforts to achieve its sustainability goals. By purchasing carbon credits, the Chinese company is taking responsibility for its own emissions. It is also contributing to the larger global effort to combat climate change.
This collaboration also highlights the growing role of the private sector in climate finance. As companies around the world begin to recognize the financial and reputational benefits of sustainability, it is likely that more businesses will follow Tencent’s lead by engaging in the carbon credit market. By doing so, these companies can not only reduce their own environmental impact but also support the global transition to a low-carbon economy.