Nescafé, a Nestlé coffee brand, has already beaten its coffee sustainability goal for 2025 by sourcing 32% of its coffee through regenerative agriculture in 2024. This move shows strong progress toward its 2030 target of 50% and Nestlé’s net-zero goals.
Backed by more than $1 billion in funding, Nestlé supports this transition with major investments in farmer training and eco-friendly farming practices. The change adds value by lowering the coffee’s environmental impact. It reduces greenhouse gas (GHG) emissions and boosts long-term supply chain stability.
How Did Nescafé Exceed Its 2025 Coffee Sourcing Goal Early?
Nescafé initially set a goal to source 30% of its coffee through regenerative agriculture by 2025. As of 2024, the company has already passed that goal, reaching 32%, as reported in its Plan 2030 Progress Report.
Regenerative agriculture uses farming methods that boost soil health, enhance biodiversity, and cut back on chemical inputs. These practices protect farmland while helping farmers produce better, more resilient crops.
Nestlé reports that over 200,000 coffee farmers have been trained in regenerative techniques through the Nescafé Plan. In total, over 400,000 hectares of coffee farmland now follow these methods.
This change boosts climate resilience and steadies coffee production. It also helps areas dealing with drought, soil erosion, and unpredictable weather caused by climate change.
From Beans to Biodiversity: Why Regenerative Farming Works
Regenerative agriculture helps combat environmental degradation by restoring soil health and boosting its ability to store carbon. Healthy soil can hold more organic carbon, preventing it from entering the atmosphere as CO₂. This makes coffee farming part of the climate solution rather than a contributor to global warming.
Coffee production has a significant carbon footprint. One kilogram of green coffee can produce up to 15 kg of CO₂-equivalent emissions. This includes emissions from cultivation, processing, transport, and packaging.
- By switching to regenerative methods, farms in the Nescafé program achieved a 20% to 40% reduction in GHG emissions per kilogram of green coffee in 2024.
Nestlé aims to reduce emissions from green coffee production by 50% by 2030. The company’s broader corporate target is to reach net-zero emissions by 2050.
In its latest climate report, Nestlé said its GHG emissions dropped by 13.5% from 2018 to 2023. This happened while its business volume increased.
How Is Nescafé Supporting Farmers and Communities?
Nescafé’s investment in regenerative coffee sourcing helps farmers make lasting changes. Nestlé’s $1 billion sustainability plan funds education, technical support, and tools for farmers to succeed.
The company works with farming communities in 16 countries, including Brazil, Colombia, Vietnam, and Ethiopia. These regions supply much of the world’s coffee and face increased climate stress.
Nescafé teaches farmers to use shade trees, natural compost, cover crops, and water-saving systems. This helps create stronger and more resilient farming systems.
Farmers adopting regenerative practices often see better yields, more stable incomes, and healthier land. Some are joining carbon markets via third-party verified emissions projects. This creates new income streams through carbon credits.
Each credit equals one ton of reduced or removed carbon from the atmosphere. Farmers can earn with carbon credits if their practices are shown to reduce emissions. In this way, regenerative agriculture supports both environmental and economic resilience.
How Does This Support Climate and Business Goals?
Reducing the carbon footprint of coffee is essential for global climate targets. Agriculture makes up around 24% of global greenhouse gas emissions. Coffee ranks as one of the most traded agricultural products.
Nescafé’s early steps in regenerative sourcing help Nestlé meet its science-based climate goals. The company’s coffee-specific emissions reductions—20% to 40% per kg in 2024—are among the best reported in the industry.
Nestlé is not just investing in sustainable energy. It is also working on water efficiency and changing packaging throughout its operations. Its 2030 plan aims to stop deforestation in supply chains. It also aims to expand carbon removal projects, like storing carbon in soil.
For Nescafé, this creates a cleaner production model from bean to cup. It enhances transparency and meets growing consumer and investor demands for sustainability performance.
The New Brew: Consumer Demand Fuels Sustainability
Global demand for sustainable coffee is rising quickly. Consumers care more about how their coffee is grown.
The coffee industry is worth over $100 billion each year. According to Statista, the sustainable coffee market is growing at an annual rate of 8.6% from 2021 to 2028. In another report, the market, valued at $393 billion in 2023, will reach $495 billion by 2032.
A 2023 Nielsen report found that over 60% of global consumers are willing to pay more for sustainably sourced products. That figure rises to 73% among millennials. This shift in values is pushing brands to provide proof of environmental and social responsibility.
Nescafé sources 93% of its coffee responsibly. This means the coffee is traceable and verified by third-party standards. The move to regenerative agriculture takes that commitment further. It gives the brand an edge as regulations tighten and sustainability becomes a must-have rather than a bonus.
From an investment standpoint, companies that lead in sustainability are attracting more capital. Nestlé ranks high in ESG (environmental, social, and governance) indexes and has issued green bonds to fund its transition.
Analysts find long-term value in companies that:
- Align with climate goals,
- Reduce supply chain risk, and
- Build consumer trust.
How Is Nescafé Setting New Industry Standards?
Nescafé’s actions raise the bar for the global coffee industry. Certifications like Rainforest Alliance and Fair Trade are still helpful. However, the industry is shifting focus. Now, it highlights measurable results and regenerative strategies.
Other major coffee brands, such as Starbucks and Lavazza, are also exploring regenerative models. However, Nescafé’s early achievement of its 2025 goal and public reporting give it a leadership edge.
The brand invests in farmers, shares information clearly, and emphasizes science-based climate action. This strategy shows how big brands can impact agricultural systems.
As pressure rises from regulators, consumers, and investors, companies must show real climate progress. Regenerative sourcing helps the planet. It’s also key for brand reputation, market share, and future growth.
A Model for Scalable Climate Action
Nescafé has shown that big changes are possible with clear goals, investment, and farmer partnerships. By surpassing its 2025 target a year early, the brand has proven that regenerative agriculture can be adopted at scale and deliver strong environmental results.
Its focus on lowering GHG emissions, enhancing soil health, and aiding farmers keeps it ahead in a competitive, climate-aware market. With this, Nescafé’s achievements will play a major role in Nestlé’s journey to meet its 2030 and 2050 climate goals. This progress reinforces a growing trend: sustainability is no longer a niche—it’s the future of farming and food production.
