The move is aimed at strengthening LTF’s product diversification strategy and making credit more accessible to a wider consumer base in a seamless digital format.
The integration will allow eligible Google Pay users to apply for and access LTF’s personal loan products within the app. The company said the partnership underscores its focus on embedding financial products into high-engagement digital ecosystems.
“The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer,” said Sudipta Roy, Managing Director & CEO of L&T Finance.
“We are embedding our financial products into high-engagement ecosystems, creating a distribution model that is not only efficient but also aligned with contemporary consumer expectations.”
Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance, called the partnership a “significant milestone” in the company’s efforts to become a digitally native lender. “Google Pay’s wide user base in both urban and rural markets will help us align with our Lakshya strategy of enhancing customer acquisition,” he added.
The tie-up follows LTF’s recent collaborations with fintech platforms such as PhonePe, CRED, and Amazon Pay in FY25. These partnerships, the company said, have been instrumental in driving growth in the company’s personal loans business.
In Q1FY26, LTF reported a 41% year-on-year growth in its personal loan book to ₹9,383 crore. Disbursements for the quarter rose 65% to ₹1,942 crore. The company attributed this momentum to partnerships, geographical expansion, and a focus on customer retention.
LTF said its collaboration with Google Pay combines its lending expertise with the app’s extensive reach and user-friendly interface. The synergy, it added, is expected to boost digital financial inclusion by providing convenient and responsible credit access to consumers across India.
