Gentoo.earth, a California-based company has launched an advanced, AI-powered intelligence platform to support carbon removal companies to scale up their operations. The company is founded by Juliet Kirby, an ex-Product Manager at Australian food-tech company Harvest B and former Oliver Wyman Management Consultant.
With powerful insights into market trends, their innovative tool can simplify the complexities of carbon removals and support companies for a lasting impact. This strategy will also help rebuild the VCM from the very beginning to achieve a measurable impact.
Fixing a Market in Crisis: Tackling VCM Challenges with Innovation and Transparency
The company has fairly analyzed the flaws of the traditional Voluntary Carbon Market (VCM). Due to an unstable foundation, it suffers from conflicting incentives, unreliable methodologies, and a few unreliable parties. As a result, the VCM has largely failed to support the global net-zero transition.
According to Gentoo.earth, the key issues include:
- Shortage of permanent removals as the market lacks a steady supply of long-term carbon removal solutions.
- Inconsistent standards create confusion and entry barriers.
- Flawed, untrustworthy methods and opaque practices have damaged market credibility.
Elaborating further, the VCM faces problems due to unclear guidance on how carbon credits support net zero goals. There are also limited options for permanent fossil fuel emissions removal, making it hard for companies to find effective solutions. Another significant issue is the high costs for permanent removals that discourage buyers and reduce market participation.
These challenges contribute to a market that struggles to make a tangible contribution to global net-zero goals. Due to this inconsistency, corporations often find it difficult to track and understand varying net-zero strategies. This makes it hard for carbon removal companies to find suitable buyers.
Unveiling Demand in Carbon Removals
Gentoo.earth addresses a critical question in the market: Where are the buyers? By analyzing thousands of corporate climate reports, the platform has discovered that 19% of evaluated companies are interested in permanent carbon dioxide removal (CDR) solutions, even though they may not be highly visible to suppliers.
This data highlights an untapped demand for durable removals and bridging a significant gap in the market.
So, what are their solutions for carbon removal companies?
Gentoo.earth’s Solution: Empowering Carbon Removers
Gentoo.earth empowers carbon removal suppliers by offering unique, data-driven insights traditionally held by buyers. The platform encompasses detailed data from over a thousand public companies, shedding light on:
- Corporate Net-Zero Targets: Track goals and commitments.
- Annual GHG Reduction Progress: Monitor companies’ progress toward emissions goals.
- Carbon Credit Strategies: Discover carbon credit preferences and usage.
- Key Climate Priorities: Identify what drives companies’ climate agendas.
By consolidating this data, Gentoo.earth makes it easier for companies to find buyers, saving them up to 80% of the time they would spend analyzing climate strategies manually.
Building a Sustainable VCM for the Future
The VCM must scale rapidly to mitigate the impact of climate change effectively. To achieve this, the company advocates a fundamental reset based on transparency, scientific rigor, and equitable access to data across market participants. Key aspects of this transformation include:
- Independent standards and exchanges: built with scientific accuracy and impartial oversight.
- Clear carbon credit pathways: establishing which credit types apply to specific emissions sources.
- Accessible market data: ensuring all participants have access to transparent, high-quality data.
source: Gentoo.earth
The company draws inspiration from Bloomberg’s transformative approach in financial markets, where increased transparency enabled both buyers and sellers to make informed decisions, drastically increasing transaction volumes. They also envision a similarly transparent VCM, where suppliers gain insight into buyers’ demands, reducing friction and accelerating market growth.
Overall, with this explanation, one can understand how Gentoo.earth’s innovative platform transforms the VCM by enabling suppliers to efficiently meet buyer demands. With these tools, carbon removal companies can succeed and create a more effective and sustainable carbon market together.
